Development of theme-related film components for the marketing of the wine-growing region Rheinhessen and its wines

With the implementation of initially 6 to 12 short films, the digital marketing of the Rhineland-based institutions will be further developed with moving images. It is planned to use this film pool as a key visual in the head section of the rheinhessen.de website or on other social media channels (Youtube, Facebook, Blog Rheinhessen etc.) and at trade fairs and events as well as with partners in and outside the region.

The main motivation for this LEADER project is to arouse and inspire emotions even more efficiently and to make you want to spend a holiday in Rheinhessen, its wines, events and the enjoyment of regional products.

In order to develop authentic, sympathetic formats, we want to consciously focus on the integration of people and ambassadors from the region. These tell short stories and make the wine experience region come alive in authentic films.

Contents and goals:

• Development of a concept that pulls a "red thread" through all films
• Creation of 6 to 12 short films
• Targeted topics for the film components: wine enjoyment, special wine experiences such as wine tours, wine festivals and wine presentations, wine production in vineyard and cellar, origin as quality qualification, sights, bike tours, predicate hiking trails, Rheinterrassenweg etc.

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