Experience wine culture landscape

Rheinhessen set off with the initiation of the development concept "Experience the wine culture landscape in Rheinhessen" in 2006. Where mass wines and unprofiled tourism products were previously offered on the market, the "wine experience" Rheinhessen should take place.

This can be achieved through a clear profiling strategy and through emotional charging of all products and activities on the topic of wine. High quality and innovative tourism products, high quality wines and an authentic experience of the region and its identity all add up to the Rheinhessen wine experience.

The strategic goals are anchored in the concept, in the first place: Rheinhessen wants to become the wine tourism region with the highest wine experience value in Germany. The way there becomes national and international best practice.

In order to achieve the strategic and general goals, the concept formulated topics that are still the flagship projects of the Rheinhessen brand.

The study Experience Wine Culture Landscape Rheinhessen "is currently being continued through a LEADER project. The client of the" Tourism Strategy Rheinhessen 2025 "is Rheinhessen-Touristik GmbH. The contracted company Inspektour GmbH - Tourism and Regional Development from Hamburg accompanies and moderates this process in the following points:

• Fundamental analysis of the competitive situation, the current tourist offer as well as the wine tourism structures in Rheinhessen
• Solution development for an even more efficient cooperation between the regional and municipal partners in Rheinhessen
• Development of priority, market and implementation-oriented key projects and identification of financing approaches for the implementation of these projects
• Ongoing coordination, integration of relevant forces and partners as well as politics