Tourism 4.0 - a strong economic factor in Rheinhessen

For the first time, the regional agency Rheinhessen-Touristik GmbH, Rheinhessenwein eV, the service center rural area in Oppenheim, the DEHOGA district associations and the Chamber of Industry and Commerce for Rheinhessen organize a Tourismustag, where the current updated regional strategy is presented by the consulting company Inspektour from Hamburg. The second focus of the event will be on addressing the radical market changes brought about by digitization for destinations and service providers.

Tourism in Rheinhessen is increasingly becoming a strong economic factor in Rheinhessen. A gross turnover of approx. 1 billion euros, an employment effect of approx. 14,500 people and growth in the last 10 years of approx. 25% of overnight stays and 36% of guest arrivals are a clear indication of successful strategic work. Under the leadership of Rheinhessen-Touristik GmbH, Rheinhessen-Touristik GmbH has continued to update Rheinhessen's previous regional wine tourism strategy paper so that this momentum will continue. "The tourism strategy, Rheinhessen 2025 - Erlebnis.Wein.Kultur.Landschaft. ' defines for Rheinhessen the key strategic areas, goals and very specific flagship projects that should contribute to the sustainable, dynamic development of the tourism region, "says Burkhard Müller, Chairman of the Supervisory Board of Rheinhessen-Touristik. The first Tourism Day Rheinhessen will provide essential information on this Vision 2025.

Radical market changes in tourism, due to the large number of digitized and thus easily available offers for today's customers as well as the immense market power of some global players, are currently leading to a change in the tourism industry. The digital transformation in tourism nonetheless offers opportunities for companies and organizations to increase competitiveness by adapting business models and organizational processes to the digital age.

The first Tourism Day Rheinhessen offers participants compact information and exciting lectures on the future strategic orientation as well as the market requirements in e-tourism for destinations and service providers.

The joint event of the Regional Agency Rheinhessen-Touristik GmbH, Rheinhessenwein eV, the Service Center Rural Area Rheinhessen-Nahe-Hunsrück, the DEHOGA and the Chamber of Industry and Commerce for Rheinhessen is a good opportunity for networking and professional exchange. But the motto "Together for Rheinhessen" stands for Günter Jertz, managing director of the Chamber of Industry and Commerce for Rheinhessen, not only on the tourism day, "the tourism strategy 2025 is also supported by the commitment of all stakeholders. The goals and lead projects are widely accepted by the broad vote. The bundling of forces is crucial for the implementation. "

The event takes place on 03. May 2017 from 10:00 to 15:30 in the IHK for Rheinhessen (Schillerplatz 7, 55116 Mainz). Participation is free. Further information on this event and the registration can be found at: https://www.rheinhessen.ihk24.de